Sportradar and Bally's Interactive announce five-year US deal

By Isabella Aslam

Sportradar and Bally’s Interactive have announced a five-year US sports betting deal, providing access to Sportradar's complete pre-match betting services, alongside its live betting services and content solutions portfolio.

Earlier this year in May 2021, Bally’s entered the mobile sports betting market with its beta launch of its mobile sportsbook, Bally Bet. This went live in Colorado and Iowa, with plans to increase the scale in two more markets by the end of the year and a further increase into 2022.

"Sportradar is proud to be working with Bally's Interactive," said Neale Deeley, Managing Director of US Betting at Sportradar.

"Given their vision and commitment to innovation, we are confident that Bally's Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers."

As a key part of Bally’s Interactive's aims for expansion, the idea to incorporate Sportradar’s data portfolio will play an important role.

Adi Dhandhania, Bally's Corporation's SVP, said: "We are excited to be working with Sportradar to expand our online sports betting capabilities.

“This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy."

In May, Sportradar announced it is set to acquire Australian sports data and technology firm InteractSport, while in June Sportradar appointed Lynn McCreary as its new Chief Legal Officer.


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