Operator Betway has signed a three-year deal with German Bundesliga football club Eintracht Frankfurt.
The partnership will see Betway become the club’s official betting partner; Betway’s brand will now appear at the 51,500-capacity Deutsche Bank Park stadium on both the LED screens and cam carpets.
The agreement will also see Betway provide promotional content to fans.
Betway says this deal outlines its desire to work with the biggest football clubs and support prestigious sporting events.
Anthony Werkman, Betway CEO, said: “We’re excited to be partnering with Bundesliga club Eintracht Frankfurt, in a multi-year agreement.
“Bundesliga is one of the most recognised football leagues globally; therefore, it will be a great privilege to see the growing presence of the Betway brand at the Deutsche Bank Park Stadium."
Maik Brodowski, Betway’s Head of Marketing for Germany, said: “It’s a great privilege to partner with Eintracht Frankfurt. The club has managed to establish itself as a real force in the Bundesliga over the past few years.
“It’s a really exciting time for the team, who again are going to be playing in the Europa League this season and we’re really looking forward to supporting them on their journey, both domestically and in Europe.”
Axel Hellmann, Spokesman of the Board of Eintracht Frankfurt Fußball AG, added: "We are entering into a strategic partnership with Betway in a difficult phase, which makes it even more significant.
“We are pleased we will make a positive contribution to Betway's further growth, with our emotions and brand strength around our club.”