Published
OnlineMergers & Acquisitions

ComeOn Group partners with NowBetNow

Operator ComeOn Group has announced a partnership with provider NowBetNow.  

purchaseagreement

As part of the agreement, the group will gain access to NowBetNow’s products; ComeOn’s customers will be able to use the content via social media, web and app.  

NowBetNow generates messages for over 5,000 personalised betting segments, with real-time pricing being offered to ComeOn customers every day.  

The operator says the deal will allow it to enhance its customer offering and move to the “next level of player engagement.” 

The team at NowBetNow is the same one that founded Oddschecker and has more than 20 years of experience in the gaming market. 

Juergen Reutter, CEO at ComeOn Group, said: “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business.

"Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real-time fashion.  

“At ComeOn Group we keep innovating for the best player experience on our own proprietary iGaming platform and with a range of innovation-focused partners such as NowBetNow.” 

Stewart Vassie, Co-founder of NowBetNow, added: "Partnering with ComeOn Group to increase customer engagement through automating and personalising their social channels, web and mobile apps is hugely positive for both ComeOn Group and NowBetNow.  

“Innovating and delivering on customer needs is what excites us and ComeOn are great at continuing to innovate and set new challenges, we really enjoy working with their teams." 

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Evolution
Crown Resorts
Relax Gaming
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...