As part of the agreement, the group will gain access to NowBetNow’s products; ComeOn’s customers will be able to use the content via social media, web and app.
NowBetNow generates messages for over 5,000 personalised betting segments, with real-time pricing being offered to ComeOn customers every day.
The operator says the deal will allow it to enhance its customer offering and move to the “next level of player engagement.”
The team at NowBetNow is the same one that founded Oddschecker and has more than 20 years of experience in the gaming market.
Juergen Reutter, CEO at ComeOn Group, said: “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business.
"Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real-time fashion.
“At ComeOn Group we keep innovating for the best player experience – on our own proprietary iGaming platform and with a range of innovation-focused partners such as NowBetNow.”
Stewart Vassie, Co-founder of NowBetNow, added: "Partnering with ComeOn Group to increase customer engagement through automating and personalising their social channels, web and mobile apps is hugely positive for both ComeOn Group and NowBetNow.
“Innovating and delivering on customer needs is what excites us and ComeOn are great at continuing to innovate and set new challenges, we really enjoy working with their teams."
