The Spanish multinational company in the private gaming sector will sponsor the club for the next four seasons, until August 2025.
Codere began its activity in Argentina in the early 1990s, and is currently the largest gaming hall operator in the Province of Buenos Aires with 13 gaming halls. It operates more than 6,800 casino slots, as well as traditional bingo, and expects to begin online operations in the country as soon as provinces authorise it.
“This agreement allows us to reach the Argentine and Latin American public in the best and most direct way possible, providing our current and future customers the best brand experience,” said Codere Sponsorship Manager Carlos Sabanza. “This alliance - with one of the most important football teams in the country - allows us to enhance our positioning as a leading online sports betting and omnichannel entertainment provider in this key market.”
It is the second sports sponsorship for Codere this month, with the company recently becoming the Official Betting Partner of Mexican football club Monterrey Rayados.
Jorge Brito, first Vice-Chairman of River Plate Club, added: “It is a pleasure to have Codere as a sponsor, a company with a wide experience, global reach and with great growth in the region, which will help us both to continue consolidating our growth, share the same commitment, effort and fair play values.”
