Published
Legal & RegulatoryMergers & Acquisitions

Paf expands with Swedish Speedy acquisitions

Åland Islands-based gaming company Paf has acquired the two Swedish licensed gaming brands Speedy Ltd and Speedy Originals from Hero Gaming. 

swd nwnb

The two brands operate Speedy Casino, Speedy Bet and Speedy Spel.

“We want to grow in Sweden and we have a determined ambition to be a leading player in the Swedish licensed market,” said Christer Fahlstedt, Paf’s CEO.

The gaming operator will introduce its universal loss limit of €20,000 ($23,750) per year on the new sites. The branding of the sites will remain the same.

“We do not have an interest in taking over the gaming sites unless their customers are largely at a gaming level that we accept. But of course, customers will notice that we value responsible gaming very strongly, to the same level of responsible gaming that we have on Paf's other gaming sites,” explained Fahlstedt. 

The deal will set up Paf as one of the six largest gaming operators in Sweden, a position that the group has been deliberately seeking. 

“This acquisition shows that we have faith in the future of the Swedish market and we also have the capacity to acquire the companies that strengthen us,” Fahlstedt said. 

The CEO of Hero Gaming Tomas Bäckman said the deal is a great opportunity for Paf to grow within the global market.

“It feels good that it is Paf who is buying our Swedish business, they have a long-term strategy and they are well-known for their responsible gaming work,” he said.

Hero Gaming, founded in 2013, also operates in the Swedish market with the Speedy brand gaming sites.

Premium+ Connections
Premium

Sport Generate

 
Premium

Digitain

 
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

GammaStack

 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...