And the former Catena Media CEO has plenty to say about how the affiliate sector is changing.
Acroud, specifically, wants to play a big part in the change, branding itself as the Media House of the Future.
Although Andersson does admit this concept requires a lot more explanation externally than within the walls of the Acroud office...
Among other topics, Andersson also discusses the company's recent financial report, as well as its position within the Dutch market.
At the heart of Andersson's GI Huddle interview, though, is the message that Acroud is moving away from the traditional model of being an iGaming affiliate.
Click play below once the video is published (2pm GMT 19 August 2021) to watch the CEO's full interview:
