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Betway announces latest tennis sponsorship with European Open deal

Betway has announced its sponsorship of the European Open, the latest in a series of tennis tournament deals.

Tennis

The Super Group-owned sports betting company will add Belgium’s only ATP Tour Event to its extensive sponsorship portfolio.

Anthony Werkman, Betway CEO, said: “We are delighted to announce a partnership deal with The European Open, Belgium’s only ATP Tour Event. The tournament is still in its infancy but has already had some major names on its roll of honour.

“We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour.”

Betway sponsors many major tennis tournaments including the Generali Open, Miami Open and the Mercedes Cup, and has already signed several sponsorship agreements this year.

In May 2021, the operator announced it had signed a deal to become the official sponsor of the Swedish Nordea Open.

This was followed a month later when Betway published a press release announcing its sponsorship of the Hamburg Open.

With this latest agreement, Betway is looking to demonstrate its continued commitment to the sponsorship of the biggest sporting events.

“Since the beginning of the tournament, in 2016, we have been working hard on improving the different aspects of the organisation to give fans a top experience and to increase the value of our advertising assets,” said Juan de Dios Aguirre, a partner at Tennium, the company that owns and operates the European Open.

“We are proud of this agreement, that comes with a leading company in the sector, with scrupulous compliance of industry regulations.”

The hard-court tennis tournament takes place in Antwerp from 19 to 25 October and will see a roster of previous champions including the likes of Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund compete for victory in the six-day event.

 
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