Caesars has taken its sportsbook app live in Louisiana for players to download and sign-up ahead of sports betting becoming legal in the Bayou State.
The gambling giant is offering local fans a chance to download the Caesars Sportsbook app, register, deposit funds and explore an array of pre-match and live markets and odds before legal sports betting begins, with the state’s gambling boss Ronnie Johns having given a prospective start date of 1 November.
“Louisiana and the entire Gulf Coast region are a special part of the Caesars family. We couldn’t be more excited to build on our longstanding commitments in the state with the launch of legal sports betting,” said Eric Hession, Co-president of Caesars Digital.
As an extra incentive, the company is giving anyone who signs up before the first day of sports betting a $100 free bet bonus, and users with at least $50 in their accounts will also receive an additional $1 in free bet bonuses for every point scored by select local teams during launch week.
The app is connected to Caesars’ loyalty program, Caesars Rewards, where every wager — win or lose — provides players with credits which can be used to unlock experiences within the company’s portfolio of properties and partnerships.
Hession added: “We know how passionate Bayou State sports fans are about their teams and we’re confident our brand-new Caesars Sportsbook app and the exciting offers we have for launch can offer them a sports experience that can’t be matched.”
Alongside mobile sports betting, Louisiana customers will also get a chance to place in-person wagers at Caesars properties Harrah’s New Orleans and Horseshoe Bossier City once sports betting goes live.
Each casino is set to take on-site bets at temporary retail locations inside their properties, before the unveiling of their new Caesars Sportsbooks, pending regulatory approval.