Published
OnlineSports BettingeSports

DraftKings becomes Official Exclusive Daily Fantasy Sports Partner to Boston Bruins

The Boston Bruins and DraftKings have signed a new multi-year deal, which makes DraftKings the exclusive Official Daily Fantasy Sports Partner of the team and TD Garden, as well as the exclusive presenting sponsor of the Boston Bruins Foundation 50/50 charitable raffle.

DraftKings 2021

The deal also establishes that DraftKings will be an Official Sports Betting Partner of the Boston Bruins and TD Garden, should sports betting become legal in Massachusetts.

This deal represents another strategic agreement with an NHL team for DraftKings, further cementing the gaming company’s relationship with the league as an official partner.

The two partners are set to collaborate on a new content series hosted on Bruins social media channels inspired by daily fantasy engagement, which will allow fans to see pre-game polls asking them to predict shots on goal, saves, highest point scorers and more.

Boston Bruins President, Cam Neely, commented: “The Boston Bruins are excited to announce this new partnership with DraftKings, a Boston-based company that has established itself as the premier hub for daily fantasy sports. We are looking forward to collaborating with DraftKings to continue to provide the best possible sports and entertainment experience for our fans at TD Garden.”

Ezra Kucharz, Chief Business Officer, DraftKings, added: “We are thrilled to announce our latest team deal with the Boston Bruins; an exceptional team that like us is relentlessly focused on the fan. I’m looking forward to seeing our partnership and branding greet fans wherever they are – online, through the premier Boston Bruins Foundation 50/50 raffle which galvanises viewers while advancing fantastic charitable causes, and in-person, including with the iconic, supersized, digital LED billboard facing inbound traffic into Boston’s famed TD Garden.”

Premium+ Connections
Premium

Sport Generate

 
Premium

Revsharks

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

Galaxsys

 
Premium

Lynon

 
 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...