The deal also establishes that DraftKings will be an Official Sports Betting Partner of the Boston Bruins and TD Garden, should sports betting become legal in Massachusetts.
This deal represents another strategic agreement with an NHL team for DraftKings, further cementing the gaming company’s relationship with the league as an official partner.
The two partners are set to collaborate on a new content series hosted on Bruins social media channels inspired by daily fantasy engagement, which will allow fans to see pre-game polls asking them to predict shots on goal, saves, highest point scorers and more.
Boston Bruins President, Cam Neely, commented: “The Boston Bruins are excited to announce this new partnership with DraftKings, a Boston-based company that has established itself as the premier hub for daily fantasy sports. We are looking forward to collaborating with DraftKings to continue to provide the best possible sports and entertainment experience for our fans at TD Garden.”
Ezra Kucharz, Chief Business Officer, DraftKings, added: “We are thrilled to announce our latest team deal with the Boston Bruins; an exceptional team that like us is relentlessly focused on the fan. I’m looking forward to seeing our partnership and branding greet fans wherever they are – online, through the premier Boston Bruins Foundation 50/50 raffle which galvanises viewers while advancing fantastic charitable causes, and in-person, including with the iconic, supersized, digital LED billboard facing inbound traffic into Boston’s famed TD Garden.”
