Premier Bet and AS Monaco join forces to target African market

By Dominic Marius-Markham

Premier Bet has become AS Monaco’s official betting partner in Africa for the next two seasons.

Both parties have their sights set on expanding their brand presence in the continent, with Premier Bet having ambitions to become the top iGaming operator in Africa within the next five years.

The Monegasque club meanwhile reiterated its commitment to championing young players from the continent, highlighting its support of former African stars, such as George Weah, and current ones, such as Krépin Diatta.

“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the club is attractive beyond its borders,” said AS Monaco’s VP and Chief Exec Oleg Petrov.

“Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land, and we look forward to developing the club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming sector is in line with our desire to be at the forefront of the game.”

Through this deal, Premier Bet will benefit from brand exposure via virtual LED technology during AS Monaco’s Ligue 1 matches, while fans of the club can access unique content via the operator’s platform, and be in with a chance of winning prizes.

To kick off their new partnership, both parties will embark on a multimedia ad campaign throughout the 2021/22 season, targeting the territories in which Premier Bet operates.

Martin Nieri, Premier Bet’s CEO, commented: “AS Monaco are synonymous with innovation and developing footballing talent, particularly in French-speaking countries across Africa.

“Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com.”


NEWS SPONSOR

More News

Churchill Downs exploring sale of TwinSpires

Churchill Downs is exploring the possibility of selling TwinSpires Racing, according to people with knowledge of the matter, as reported by Bloomberg. TwinSpires Racing is the official betting...






With the launch of its new in-house games studio, Wizard Games, Pariplay is looking to overhaul its proprietary games content. Gambling Insider speaks to the man who came on board to...