BtoBet to provide FanDuel with new Player Account Management Platform

By Isabella Aslam

As FanDuel (part of Flutter Entertainment) extends its presence in the Brazilian market with its Daily Fantasy Sports (DFS) offering, Aspire Global brand BtoBet will provide the operator with its new Player Account Management platform. 

As stated recently by Amy Howe, FanDuel CEO, the company aims to offer players "a new service and the next generation of fantasy sports in Brazil.”

BtoBet boasts over 20 years of experience in software development, IT, telecommunication, e-commerce and banking. As a provider, it is committed to technology, research and development. This deal is the latest extension of its partnership with Flutter, and its most recent venture in the Latin American region.  

Since 2016, after the regulation of the Colombian market, BtoBet has cemented itself as a creditable provider, so much so that Betfair (also part of Flutter Entertainment) decided to enter the Colombia market with BtoBet’s solution.

After Colombia became regulated in 2016, BtoBet has established itself as the leading sportsbook provider in the country and in October last year, Betfair – part of Flutter Entertainment – chose to enter the Colombian market with BtoBet’s solution.

Aaron Champagne, FanDuel New Markets Director, said: “We are excited to extend our partnership with BtoBet for the use of their Player Account Management to offer our Daily Fantasy Sports product in Brazil.

“We look forward to working closely with BtoBet, and through our shared commitment to offer a unique DFS experience to local players.”

Tsachi Maimon, Aspire Global CEO, said: “The agreement with FanDuel is yet another significant step towards our objective of establishing strong positions in the US and Brazil.

“Our success in these markets will be important steps in reaching our goal to become a world-leading B2B iGaming supplier.”

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