Sportradar and PointsBet sign multi-year sports betting partnership

By Peter Lynch

Sportradar and PointsBet have signed a multi-year sports betting partnership, establishing the former as the latter’s US supplier of choice for Major League Baseball, National Basketball Association, National Hockey League, college football and college basketball data.

The agreement incorporates a range of Sportradar’s pre-match and live betting services, including pre-match odds suggestions, trading tools and live data. It also includes content solutions, such as live match trackers and live scores.

Also included is the sports technology company’s Live Channel Online, its live streaming solution aimed to complement the in-play betting experience.

“Like Sportradar, PointsBet continues to strengthen its position in the US betting market,” said Neale Deeley, Managing Director, US Betting, Sportradar. “With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”

The deal is Sportradar’s sixth multi-year deal with a multi-state US betting operator for top-tier US sports data in 2021.

Johnny Aitken, PointsBet USA CEO, commented: “The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience. We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”

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