Provider Amaya has entered the daily fantasy sports arena with the relaunch of Victiv as Starsdraft.com.
Amaya acquired Victiv in August 2015, venturing into a market containing major players including FanDuel and DraftKings.
StarsDraft will operate under the Pokerstars brand, following Amaya’s $4.9bn acquisition of the online poker operator in August 2014.
A statement on the StarsDraft website reads: “We are excited to announce that Victiv has partnered with Amaya and the Pokerstars brand to bring you the new StarsDraft.com.
“We look forward to continuing to offer the same high standard of customer support, player engagement and product innovation under our new brand.”
Major differences in the relaunched site are broadly cosmetic, with Victiv’s prior user base still able to log in with their Victiv usernames and passwords while retaining their balances and loyalty status.
StarsDraft is also in the process of adding a single sign-on functionality so that all previous PokerStars players will be able to join the daily fantasy sports site.
StarsDraft will also no longer be accepting sign-ups or deposits from players in Michigan or Canada, with a 120-day wind down period for players affected beginning on 3 September 2015.
Full access to accounts listing Michigan or Canada as a place of residence will be permitted until the beginning of 2016.