Published
Affiliate

Swedish affiliate Leadstar Media eyes US expansion

Swedish affiliate Leadstar Media has been granted a licence to operate in Virginia.

FootballFlag

The lead generation company has obtained vendor registration status in the East Coast state and has launched four sports betting-focused websites ahead of planned US expansion. Leadstar is already licensed in New Jersey, Pennsylvania and Colorado, among other states.

Leadstar’s US-facing sites — Unitedgamblers.com, Sportsbooksonline.com, Bookiesbonuses.com and Bettingscanner.com — offer sportsbook comparison services for bettors, providing information on topics such as bonuses, payment methods and legality.

Moreover, Leadstar said the US has been and will remain a key market going into 2022, due to the potential growth of online gambling in the country following the lift of the federal ban on sports betting in 2018.

“As the market grows and more states introduce online gambling initiatives, this growth also becomes more important for Leadstar Media,” remarked the affiliate.

For this reason, Leadstar is eyeing states that are expected to legalise online sports betting in the near future, and is also set to acquire licences in further states that are already regulated.

Its CEO Eskil Kvarnström commented: “I’m happy to announce our entry into Virginia, the sixth US state where we are fully licensed. The United States has been a focus market for Leadstar Media during the past year and it’s very satisfying to close out 2021 by acquiring yet another licence.

“We are looking to assert ourselves as the top sportsbook comparison affiliate in Virginia during next year and our US-facing products are well prepared for expansion into additional states as we go into 2022.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...