Thimba Media acquires Seven Star Digital

By Peter Lynch

Irish-based iGaming Lead Generation Business Thimba Media has acquired Seven Star Digital on a cash free debt free basis.

The acquisition aims to strengthen the company’s position in the UK market, with Thimba Media expecting UK revenues to reach 20% of its total revenues in 2022.

“I am really happy to be able to follow up our UK acquisition in summer 2021 with another UK focused affiliate business,” said Chris Russell, CEO of Thimba Media.

“The market is of specific interest to us due to its strong underlying remote gaming growth, digital penetration and stable local regulation. I believe that adding Thimba Media's commercial and operational capacity to this business will help the current team to grow the business into a market leader in the coming years.”

Seven Star Digital’s assets include ,, and

The purchase was settled in cash on closing for a multiple of last 12 months revenue, with the company set to continue operating independently from its London base.

Luke Eales, Founder of Seven Star Digital, commented: “We established and sustained a key role in the highly competitive, regulated UK market, which is no easy feat.

“Now I'm genuinely excited to watch Seven Star's next moves unfold, and I'm sure both its comparison sites and its fantastic team will enjoy further success.”


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