Caesars dominating mobile sports betting market share in New York
Caesars Interactive is leading the online sports betting market in New York, with 41% handle share and 46% revenue share following the third week of operations for 2022.
FanDuel follows with 31% handle share and 26% revenue share, while DraftKings is third with 23% handle share and 24% revenue share.
BetMGM followed with a very low 3% revenue share and also 3% handle share, while BetRivers saw 1% revenue share and 2% handle share.
Week three of operations included the launch of Entain and MGM Resorts’ BetMGM.
For the first three weeks, the market has generated $91.4m in revenue from a $1.17bn handle. The overall market produced $43.2m in revenue from handle of $527.5m for the third week, showing a 24% revenue growth and 34% increase in handle week-over-week.
Caesars generated $41.7m in revenue from $487.4m in handle for the first three weeks of 2022.
FanDuel produced $24.2m in revenue from $360m in handle; DraftKings saw $265.5m in handle, which generated $21.8m in revenue.
BetMGM saw $2.5m revenue from $40.6m in handle and BetRivers produced $1.3m from $22.2m.
Caesars might just be leading the way because of its heavy marketing in New York. In particular, actor JB Smoove may have resonated with NY audiences.
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