Net Ent’s Scarface
Branded slots are all the rage in the online slots world at the moment, and with good reason. A quality online slot is a wonderful thing in itself but it’s that addition of a recognisable setting, storyline or character that really makes players feel like they’re experiencing something extra special that’s at the same time reassuringly familiar.
| Scarface Essential Stats | |
| Reels: | 5 |
| Pay lines: | 20 |
| Max. jackpot: | $10,000 |
| Max. coins: | 200 |
| Wild symbol: | Yes |
| Multiplier: | Yes |
| Bonus games: | Yes |
| Free spins | Yes |
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One of the best branded slots around at the moment is Scarface. Based on the legendary film of the same name, the game was unveiled in front of an expectant crowd at this year’s ICE exhibition, and it didn’t disappoint.
The beauty of a branded slot for an operator is that they are not only a brilliant customer acquisition tool but they can also be used to draw in a preferred type of customer. Scarface, for example, reaches out to a demographic that many other slots can’t touch.
For a start many online slots are lighter-hearted affairs which tend to appeal more to women, meaning Scarface’s grittier, edgier theme will immediately attract a different audience, i.e. a male one that can sometimes be overlooked in the online slots world. Online slots are also often seen as a younger person’s game, another issue which Scarface addresses. Although the film has sustained its popularity with modern audiences since its release in 1983, those who remember its initial launch will be in their 40s or 50s – an age group that represents something of an untapped market in the online slot arena, especially for men.
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