Navajo Gaming and Hard Rock Digital partner to launch sportsbook in Arizona

By Gambling Insider

Navajo Gaming and Hard Rock Digital have partnered to launch the Hard Rock Sportsbook app in Arizona, marking the fourth state where the sports betting service is live. 

Navajo Gaming and Hard Rock International are the respective subsidiaries of the Navajo Nation and Seminole Tribe of Florida. The former owns and operates four casinos across Arizona and New Mexico. 

Hard Rock Digital Executive Managing Director & CEO Marlon Goldstein commented: “Arizona has a rich sports culture and we're proud to enter the state with our great partners at Navajo Gaming. We're excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features and robust gaming options.  

“Legendary service is part of Hard Rock's ethos, and we believe our commitment to customer support will help us stand out in this competitive market.” 

To mark the launch, Hard Rock Digital is offering Arizona bettors three risk-free wagers up to $100 when they join.  

The market in Arizona has grown to become one of the largest in the US, since online sports betting was launched on 9 September 2021. In January this year, it became the eighth state to take more than $500m in handle. 

Navajo Nation Interim CEO Brian Parrish said: “We could not be more pleased or proud of our partnership with Hard Rock Digital. The quality and functionality of the mobile platform are outstanding, and we are anticipating great opportunities to cross-market the Navajo Nation Gaming Enterprise with a premiere gaming-hospitality operator and the world-renowned Hard Rock brand.”


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