Interwetten agrees regional partnership with Liverpool FC
Interwetten has expanded its football sponsorship portfolio by entering into a long-term regional partnership with Liverpool FC. The news was announced following Liverpool reaching the Champions League Final which is due to take place on 28 May in Paris.
Founded in Vienna in 1990 and based in Malta since 2005, Interwetten is a sports betting provider offering customers access to online entertainment in over 70 sports. The platform hosts products from more than 30 providers and includes over 1,200 games.
Liverpool joins a growing list of Interwetten partners across a variety of sports such as the National Hockey League (NHL), the European Darts Tour (PDC) as well as sponsorships in winter sports with the German Ski Federation (DSV) and the Austrian Ski Federation (ÖSV).
Through this partnership, Interwetten will aim to deliver brand experiences and entertainment opportunities for football fans. And with combined efforts between the two, a joint entertainment programme will also be created.
Stefan Sulzbacher, Interwetten Speaker of the Board, commented: “As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.”
Ben Latty, Liverpool FC Commercial Director, added: “We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
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