As Formula One (F1) makes its return to Florida after a decades-long hiatus, Red Bull has named Hard Rock an official team and viewing partner. Headquartered in the Sunshine State, and owned by the indigenous Seminole Tribe, the operator seems like a natural partner for the upcoming Miami race.
From the iconic guitar-shaped Seminole Hard Rock Hotel & Casino Hollywood in South Florida, and across its properties elsewhere, Hard Rock says it can “provide an unrivalled global opportunity to bring fans of F1 together.”
“Hard Rock is thrilled to partner with Oracle Red Bull Racing and their culture of winning both on and off the track to bring more dynamic entertainment experiences to our fans around the globe,” said Jim Allen, Chairman of Hard Rock international.
“This partnership represents our ongoing commitment to collaborations with the best in class in sports, music and entertainment, while connecting with the next generation of fans.”
As Red Bull’s official viewing partner, Hard Rock will work with the team to create new experiences centred around Grand Prix weekends across the 23-race calendar. Their partnership also includes a collaboration with Red Bull Racing’s esports team.
Christian Horner, Oracle Red Bull Racing Team Principal and CEO, said: “F1’s popularity has grown exponentially in recent years, especially in the US.
“Oracle Red Bull Racing is at the forefront of that explosion in interest in America, and now with Hard Rock International on board we can look forward to giving those fans an even more intense, immersive and engaging F1 experience.”