The OLG conducts and manages regional gaming facilities, the sale of Ontario’s lottery games and internet gaming – including OLG’s digital sports platform Proline+.
The expansion will see Paysafe incorporate an Income Access-powered affiliate programme into OLG’s arsenal. Income Access is Paysafe’s wider marketing technology and services provider, which will now manage the affiliate programme in use at OLG.
Paysafe and OLG have been partnered since 2015, and Paysafe will now integrate its integration of Income Access software to create a three-pronged association.
Income Access’ affiliate programme for OLG will be the first in use for a provincial lottery and iGaming body in Canada.
Vice President of Operations at Paysafe’s Income Access, Geoff Smorong, said: “The launch of the OLG.ca affiliate programme marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal.
“As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate programme in partnership with OLG.ca, an iconic Ontarian brand.”
And Dave Pridmore, OLG’s Chief Digital and Strategy Officer, added: “OLG has significant recognition as a trusted gaming and entertainment brand in Ontario.
“Paysafe and its Income Access platform will help OLG continue to show Ontarians our customer experience and products that are available at OLG.ca.
“We are excited to continue to grow our customer base because 100% of OLG profits are reinvested back into the province.”
