High 5 Games and DraftKings ink multi-market deal

High 5 Games has agreed to supply its casino titles to DraftKings in a multi-market deal, becoming part of the operator’s casino product roster.

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To kick off their partnership, a selection of High 5 games have gone live in Michigan ahead of future rollouts elsewhere.

So far, High 5 titles available to Michigan players include Triple Double Da Vinci Diamonds, The Green Machine Deluxe and Platinum Goddess. This deal expands on High 5’s existing relationships with operators in the US, and broadens the supplier’s North American footprint.

Already, High 5 has agreements with a number of operators in Michigan, New Jersey, Pennsylvania, Quebec and Ontario, where the supplier received a licence in March ahead of the Canadian province’s April market launch.

And earlier this month, the company extended its partnership with BetMGM, launching its products in New Jersey on BetMGM Casino, Borgata Casino and Party Casino.

Going forward, High 5 claims to have “a full roadmap of releases” going into 2023 and beyond, while “new jurisdictions are in the pipeline.”

“It goes without saying that we are thrilled to have an association with such a big name in the US market and one that is showing such powerful growth,” said Tony Singer, High 5 Games’ Founder and CEO.

“We’re confident DraftKings’ player base will enjoy the huge range of games available and look forward to offering these games as we continue to expand our partnership into new jurisdictions.”

Meanwhile, in other DraftKings news, the operator recently published its first quarter financial results, recording a 34% revenue increase year-on-year.

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