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Playmaker Capital brand launches betting-focused newsletter

Playmaker Capital, via its wholly owned subsidiary Yardbarker Media, has released a new, sports betting-focused newsletter.

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Bark Bets is distributed by email and offers subscribers analysis and advice on various sporting events. Written by Yardbarker’s in-house sports betting “experts”, Bark Bets is emailed to readers five times a week, from Monday through Friday.

Over three sections, Bark Bets aims to deliver content that will “meet every sports bettor’s preferred wager type, risk tolerance, and sports betting knowledge.”

Each edition will feature a lead story breaking down that day’s top game, covering information that could impact betting markets or provide wagering opportunities.

The “Quick Picks” section, meanwhile, offers some brief analysis of additional games, highlighting the “most promising betting options” for that day. Finally, the “Betting News and Notes” section aggregates the most popular sports betting content from the Yardbarker website.

“Our mission is to provide sports fans with unique ways to understand and interact with the sports they love,” said Ben Maggin, Yardbarker CEO.

“Bark Bets gives readers an opportunity to analyse games through a sports betting filter, ensuring they have all the information they need to make the best sports betting decisions they can.”

Beyond the content, Bark Bets also provides sportsbooks “trying to reach a targeted group of sports betting users” an opportunity “to integrate contextual promotions and offers.” Bark Bets joins Yardbarker’s existing newsletter portfolio, that includes the Morning Bark and Quiz of the Day.

In other news, Playmaker Capital acquired The Sports Drop last month, further expanding its US-facing media portfolio.

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