IGT and SuperBook Sports bring partnership to Tennessee

It marks the fourth state where the two companies have joined forces to deliver a sports betting solution, with SuperBook Sports currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in Arizona and New Jersey.

“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals,” said SuperBook Executive Vice President Jay Kornegay.

“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”

IGT’s sports betting footprint now spans over 20 US states and into Canada, with the supplier earlier this week announcing that it will introduce its Cobalt 27 video lottery terminals (VLTs) in Canada.

Through a deal with the Manitoba Liquor and Lotteries Corporation (MBLL), the province will become the first in Canada to see terminals from IGT’s Cobalt line installed.

IGT President of Sports Betting Joe Asher commented: “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator.

“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviours.”

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Peter Lynch

Journalist

Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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