The 30-second commercial is scheduled to air from tomorrow through February 2023, and includes appearances from Abraham Ancer, Will Zalatoris, Harold Varner III and current FanDuel PGA Tour partner, Jordan Spieth.
The Flutter-owned brand previously extended its content and marketing relationship with the Tour for a further three years, through 2024. Consequently, FanDuel said this latest ad “highlights” the “continued growth” of its relationship with the PGA Tour.
In addition to appearing in the brand’s new commercial, all four golfers will work alongside FanDuel on social media support, to include odds boosts and content surrounding free-to-play initiatives. FanDuel will also have access to their names and likenesses.
“Golf continues to be one of the fastest-growing sports on our platform and, as we greatly value our partnership with the PGA Tour, we are excited to grow our PGA Tour programme,” said Mike Raffensperger, FanDuel’s Chief Marketing Officer.
“Jordan has already been a fantastic partner and we look forward to expanding our golf ambassador roster with the addition of Abe Ancer, Will Zalatoris and Harold Varner III.”
This latest development also highlights FanDuel’s commitment to a more aggressive customer acquisition strategy.
Peter Jackson, Flutter CEO, has previously said the US-facing brand will continue to “push really hard” on customer acquisition, despite rival operators cutting down.
For example, to celebrate the US Open, new sportsbook customers can bet $5 and receive $200 in free bets until 21 June.