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Betfred signs deal with England Rugby League teams

Betfred has signed a two-year deal to become the principal partner of the England Men’s, Women’s and Wheelchair Rugby League teams.

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The partnership, which includes the Rugby League World Cup this autumn, will kick off this weekend with the Mid-Season Internationals.

“We are proud of the successful relationship with Rugby League that we have built at all levels since we became the title sponsors of the Betfred Super League in 2017, and to be principal partners of the three England teams preparing for a home World Cup is a perfect fit,” said Betfred Founder Fred Done.

“It’s especially exciting for us to be working with the Women’s and Wheelchair teams, after breaking new ground for Rugby League as the first sponsors of the Women’s Super League in 2019, and now also of the Betfred Women’s Challenge Cup, Wheelchair Super League and Challenge Cup. 

“Rugby League is such an inclusive sport and it’s a great honour for us to be involved at all levels, as we look forward to the country getting behind England Rugby League.”

This weekend, England Men will take on the Combined Nations All Stars at Warrington’s Halliwell Jones Stadium, along with England Women taking on France. England Wheelchair will also play France, with that match taking place at the Manchester Basketball Centre.

Rugby Football League Chief Executive Ralph Rimmer commented: “Betfred has been outstanding sponsors for the sport of Rugby League for the last five years, sticking with us through the challenging times of the Covid-19 pandemic, and this new partnership with our three England teams underlines the strength of that relationship. 

“It is a proud English company with roots in the North, and let’s hope we can celebrate the partnership with England teams reaching all three World Cup Finals in Manchester on the weekend of November 18-19.

“It promises to be a thrilling tournament, and we are delighted that Betfred will be the principal partners of our three England teams until the end of 2023.”

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