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Hard Rock Digital partners with marketing agency Within

Hard Rock Digital has selected Within to serve as its “digital media agency of record.”

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The agency will help Hard Rock Digital, a sports betting and iGaming joint venture of Hard Rock International and Seminole Gaming, execute its strategic ambitions as the brand’s sportsbook app looks to expand its US footprint.

Within said it will employ a “data-driven approach” to support Hard Rock’s digital strategy, targeting players across different media platforms.

This so-called “omni-channel media programme” will promote the Hard Rock Sportsbook app, with the intention of fostering greater awareness and increasing downloads.

“We’re excited to introduce Hard Rock Sportsbook to fans in multiple states across the country, and digital strategy will be key to our success and growth,” said John Koller, Hard Rock Digital’s Chief Marketing Officer and Managing Director, Marketing.

“Having the right partner is crucial in these incredibly competitive markets and we value the expertise and strategic vision of the Within team.”

The Hard Rock Sportsbook app is currently live in four states and most recently launched in Virginia, as announced by Hard Rock Digital in May. Other states where the app is available include Arizona, New Jersey and Iowa.

Operators have spent considerable sums on customer acquisition to carve out a space for themselves in the competitive US sports betting market. By bringing Within on board, Hard Rock is ramping up its own marketing efforts.

Within CEO Joe Yakuel commented: “We look forward to working with Hard Rock Digital to build a media strategy that will maximise reach and lifetime value while providing a fresh, new way to engage devoted consumers who already love the brick-and-mortar Hard Rock experience.”

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