BetMGM has announced an agreement with Sony Pictures Television and IGT, which will see the launch of the Wheel of Fortune Casino, a brand-led online casino inspired by the iconic American game show.
This online casino is the latest gaming venture by the brand, which has seen more than 250 Wheel of Fortune-based slot games produced over the last 25 years.
BetMGM CRO Matt Prevost said: “Wheel of Fortune is watched nightly by millions of people, and BetMGM is honoured to partner with Sony Pictures Television and IGT to bring this online casino experience to life.
"Once live, Wheel of Fortune Casino will offer players the excitement of their favourite game show and real-money wagering in the palm of their hand."
The casino will have its inaugural launch in New Jersey later in 2022 and will host branded slot titles produced by IGT, alongside other themed games and features.
IGT Digital and Betting CEO Enrico Drago said: “We’re excited to celebrate the evolution of the IGT Wheel of Fortune slot brand with BetMGM and Sony Pictures Television through the launch of Wheel of Fortune Casino.
"The Wheel of Fortune brand has been synonymous with slot gaming for more than 25 years and this unprecedented brand-led online casino, driven by BetMGM’s compelling platform and promotional capabilities, is well-positioned to engage and entertain new and long-time players.”
BetMGM signed a partnership with cruise-ship operator Carnival Corporation in June 2022, in a deal that will see the betting operator offer retail and mobile gaming to passengers on any US-ported Carnival ship.