Published
Land-BasedCasinoMarketingIndustry

Baha Mar partners with rum brand co-owned by Bruno Mars

Caribbean resort and casino Baha Mar has announced a new brand partnership that will see it work closely with American singer Bruno Mars.

selvarey baha mar gambling insider web image
Listen To Article

The star co-owns SelvaRey Rum, which has been named a premier partner of the Bahamian resort. The partnership will position SelvaRey as the “elevated option” for rum cocktails, with special beverage offerings available.

Furthermore, the brands will collaborate on various events, kicking off their partnership on Labor Day weekend this September with a party at Baha Mar’s adults-only pool, Privilege.

The Piña Colada Pool Party series will feature guest DJ performances from stars such as Pee .Wee, an alter ego of rapper Anderson .Paak, alongside a flagship day party hosted by Bruno Mars on Sunday 4 September. Other guest DJs include Ignite, Osocity and Stevie J.

“Tropical Luxury is what SelvaRey is all about and I couldn’t think of a better partner to bring that experience to life than Baha Mar,” said Mars.

Baha Mar is an over 1,000-acre resort complex located in the Bahamas’ capital city, Nassau, and opened in 2017.

Among other amenities, the property features a casino with 18 different types of table games such as blackjack, baccarat and roulette, over 1,000 slot machines and live sports betting provided by UK-based operator William Hill.

“The quality and diverse portfolio of SelvaRey’s products matches our luxury of choice positioning, and we're looking forward to welcoming guests with tropical and elevated beverage options, further enhancing the Baha Mar experience,” said Graeme Davis, President of Baha Mar.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine