Virgin Bet retains Ayr Gold Cup sponsorship

By Louis Thompsett

Virgin Bet will retain its sponsorship of the Ayr Gold Cup, a Scottish horseracing event. 

The sponsorship extension is part of an expanded deal to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs from 15 September to 17 September 2022. 

Once again, the Ayr Gold Cup will be broadcast live by ITV Racing. In 2021, ITV’s coverage reached 1.24 million people, with a peak audience of 632,000 for the flagship race.  

Virgin Bet will sponsor eight other races during the festival, including the Ayr Silver Cup, Doonside Cup Listed Race and the Firth of Clyde Stakes.  

The operator will also continue its support of the Kilkerran Cup and the Ayr Bronze Cup. 

David Brown, Managing Director of Ayr Racecourse, said: “I know I speak for the entire team at Ayr in saying we are delighted Virgin Bet has renewed its sponsorship of the Ayr Gold Cup Festival. 

"It is an honour for us that they have once again pledged support to the biggest and richest flat racing festival in Scotland.” 

James McKay, Sportsbook Director at Virgin Bet, added: “Following the success of last year’s partnership with Ayr Racecourse, we are proud to continue our sponsorship. After the popularity of last year’s festival, headlined by The Virgin Bet Ayr Gold Cup, it was only natural for us to extend our partnership.

"We can’t wait to support British racing on what I’m sure will be a thrilling three days at the Ayr Gold Cup Festival in September.”

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