Fans of French football club OGC Nice will be seeing a lot more of VBet after both parties put pen to paper on a new partnership agreement.

Players will display the sports betting brand’s logo during French championship matches until 2025, but that’s not all.

OGC Nice, nicknamed Les Aiglons or The Eaglets, will offer VBet “significant visibility” at the Allianz Riviera, the club’s home ground. The betting brand will further receive exposure on the Ligue 1 team’s digital media channels.

For its part, VBet will broadcast exclusive content and organise competitions for fans to win match tickets, alongside other digital activities.

“We are delighted with the arrival of VBet among our official partners,” said Jean-Pierre Rivère, President of OGC Nice.

“It is an ambitious and dynamic group that is constantly developing. VBet is constantly seeking to innovate in its sector. It is a field on which we find ourselves.”

David Ozararat, President of VBet France, was born and raised in Nice. For this reason, he was particularly enthusiastic about the deal.

“Beyond the symbolism of signing with the club of the city where I was born and grew up, I am very happy that VBet can become one of the official partners of OGC Nice alongside its shareholder – INEOS,” he said.

“Today, the club’s potential is at its highest and its president’s ambitions are in line with our entrepreneurial project in terms of means, values and vision.”

In March, VBet became the sports betting partner of Ligue 2 side Paris FC.