Longhurst comes from three years at Pronet Gaming, where he was CCO. He also has experience as Commercial Director of SBTech – now DraftKings – and as Business Development Manager at Sporting Solutions.
Sportingtech’s new MD brings several senior executives with him to Sportingtech, including Colin McDonagh as Chief Sales Officer, Daniel Stone as Head of Marketing and Anthony Murphy as Head of Commercial Account Management.
The provider plans to meld the expertise of its new executives, to extend its reach in emerging and regulated markets worldwide.
One such territory is the Latin American market, where a range of operators use Sportingtech’s flagship Quantum platform.
Furthermore, Sportingtech wishes to expand its lottery products, sports betting and casino offerings under the guidance of its new executives.
Longhurst said: “I am delighted to be joining Sportingtech at such an exciting time in its development, as I believe we have a great opportunity to make a real impact in the industry.
“We have a very talented team in place and I’m very pleased that we can add some further management experience to it, to build upon the success the company has enjoyed to date.
“The Quantum platform is constantly evolving to meet the needs of the most ambitious operators and we look forward to showcasing it in the coming weeks and months.”
The operator’s flagship Quantum platform was released in July 2021.