Real Luck Group has appointed Daniel Sanders as the new Director of Marketing for its Luckbox subsidiary, as the company looks to increase revenue growth and player acquisition through the second half of 2022.

Previously Red Bull Head of Esports, Gaming Marketing and Tencent Games Senior Global Marketing Lead, Sanders brings extensive industry experience to the role, where he will be responsible for the Luckbox marketing strategy.

Real Luck Group CEO Thomas Rosander said: "This is a crucial position that completes the building of our core leadership team. This role requires a rare skill set that we have been working diligently to recruit for several months; and we are very pleased to attract an individual of Daniel's calibre to help accelerate our player growth strategy.

"Dan brings genuine esports authenticity along with proven marketing credentials and he will play an important role in our long-term mission to position Luckbox as a leading brand at the intersection of gambling, esports and gaming.

"His arrival enhances our leadership team's wealth of experience in scaling users and revenues in the gambling industry.”

Real Luck detailed in a statement that it has granted Sanders 250,000 stock options under the company’s stock options plan at the price of $0.10 per stock option.

In March 2022, Real Luck published its financial results and operational highlights for the three months ending 31 March 2022.

The report detailed over 50 new partnerships and agreements with player referral affiliate sites, and an 815% increase in games offered since the end of Q4 2021.