888 expands board following William Hill takeover

After completing the acquisition of William Hill’s non-US business last week, 888 Holdings has made three additions to its board of directors.

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Andrea Gisle Joosen, Andria Vidler and Randy Freer have joined the governing body as Independent Non-Executive Directors (NEDs) effective immediately, bringing its membership to nine.

Joosen is a Swedish businesswoman who sits on the board of various companies, including long-time NED positions at electronics retailer Currys and Billerud, a pulp and paper manufacturer based in Sweden.

Her appointment to 888’s board isn’t Joosen’s first in the world of gaming either. Between 2015 and 2019, she was an NED for Mr Green, which was acquired by William Hill in 2018.

During her executive career, Joosen has held multiple senior leadership roles in the media and tech sectors, serving as MD for the Nordic region at Panasonic and Twentieth Century Fox.

Vidler, meanwhile, boasts 30 years’ experience in marketing and technology, and has since 2020 served as the CEO of Tag EMEA.

She has also held senior roles at Bauer Media and the BBC, and previously sat on the board of Gamesys, where she chaired the ESG committee.

Finally, Freer is the Chief Executive of The Freer Company, which provides business vision and brand narrative advice. Prior to establishing The Freer Company, he was the CEO of streaming service Hulu.

Lord Mendelsohn, 888’s Non-Executive Chairman, commented: “It gives me great pleasure to welcome three outstanding candidates in Andrea, Andria and Randy to the board of 888.

“As well as further strengthening the group’s corporate governance structure, they each bring extensive and highly relevant skills and experience to our board which will be of significant benefit to the group as it delivers its long-term strategic objectives as an enlarged business post the completion of our acquisition of William Hill.”

In addition, gaming entrepreneur and producer Ori Shaked will join the group’s board of directors subject to the receipt of certain regulatory approvals.


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