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GiG-powered L7 Entertainment live in Sweden

Following regulatory approval, L7 Entertainment has gone live in Sweden via its Lucky Days brand, powered by Gaming Innovation Group’s (GiG) platform.

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GiG noted that Sweden, particularly from an online casino perspective, has continued to grow post-regulation. Referencing figures from H2 Gambling Data, the group noted that the turnover in the vertical grew by 17% between 2020 and 2021, with a similar year-on-year growth expected for the foreseeable future.

“At GiG we pride ourselves in being the chosen platform of choice for regulated markets,” said GiG Director of Sales and Business Development Martin Collins. “We have been operating in Sweden from day one and continue to serve the market on behalf of many of our clients’ brands. 

“The addition of Lucky Days further widens our footprint and highlights the ever growing trend to embrace regulation and deliver a safer, more compelling experience for the customer.”

An L7 Spokesperson commented: “After working on this project for a long time it’s finally come through, and we’re delighted that we have the licence ahead of the summer. 

“This wouldn’t be possible without the hard work done by both GiG and the L7 team, and serves as a great testament to the cooperation between the two companies.”

GiG earlier this week was awarded a supplier licence in Ontario, and can now offer its B2B sportsbook and player account management (PAM) platforms to licensed operators in the Canadian province.

The group has also entered into a head of terms platform and managed services partnership with UK casino operator Aspers Group.


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