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Play’n Go marks entry into US market with Michigan licence

Play’n Go has announced its first entry into the US market, after obtaining a B2B Provisional Internet Gaming Supplier licence in the state of Michigan. Play'n Go hails this as a "landmark moment."

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Play’n Go now has the chance to offer its portfolio of games and slots titles to operators in regulated US markets, with Michigan players among the first to access titles including Rich Wilde and the Book of the Dead, Reactoonz and Rise of Olympus.

The news comes as Play’n Go looks to further bolster its US presence, working to obtain licence approval in additional states.

Play’n Go CEO Johan Törnqvist said: “We started by designing casino games specifically for mobile before the smartphone even existed, and now are breaking into America as the leading supplier to more than 25 regulated markets globally which is such a credit to everyone at Play’n Go. We believe we are uniquely positioned to succeed in the US.

“Our aim is to see Play’n Go games become as beloved in the US as they are in every other regulated market around the world. We know that each regulated market is different and that this will take time in the US, but we are committed to expanding our footprint across the country.”

In March 2022, Play’n Go was awarded an iGaming supplier licence in Ontario, as the province readied itself to launch its iGaming market. The move was indicative of Play’n Go’s aims of accessing new markets and demographics in North America.


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