The programme will analyse the decision-making of over 700 industry, government and clinical stakeholders, looking at responses to simulated situations where customers exhibit signs of problem gambling.
PointsBet USA CEO Johnny Aitken said: "With the rapid expansion of legalised sports betting across the US, a commitment to responsible gambling today will have a direct impact on the future health of players and sustainability of the industry.
“Through this research project, we're aiming to gain more insights on the thought process that goes into finding solutions for those impacted by problem gambling as well as better help inform operator decision making on this matter."
PointsBet, the NCPG and the Massachusetts Council on Gaming and Health will issue a survey to attendees of the National Conference on Gambling Addiction and Responsible Gambling 2022. The survey will provide three fictional examples of customers displaying signs of problem gambling, with participants asked to assume the role of an operator and decide on the most appropriate course of action.
NCPG ED Keith Whyte said: "Online gambling operators are required to provide various responsible gambling tools. These tools should be regularly reviewed and evaluated by stakeholders to ensure they are adequately serving customers.
"Our hope is that the results of this survey will spark dialogue amongst operators as well as regulators, treatment providers, researchers, and problem gambling advocates to help inform the responsible gambling decisions that online gambling operators face."
Results of the initiative are expected to be made available to all survey participants and the public in September 2022.
