Rush Street will integrate Neccton’s real-time data analysis player protection software, mentor, into its North American BetRivers and PlaySugarHouse sites.
Mentor identifies patterns of play that may indicate problems and the need for intervention. The software recognises specific triggers, including significant increases in deposit frequency, before alerting both the player and the operator.
Neccton Director and Head of Development Dr Michael Auer said: “North America’s regulatory landscape is very diverse, so it is wonderful to see an operator as large and well-respected as Rush Street Interactive embrace our software; and be ahead of regulatory requirements to become the first US company to adopt this powerful tool, underlining their heightened approach to player care.
“Our research has shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer, so there is real value when a player is cared for by an operator.”
Rush Street received RG Check iGaming Accreditation from the Responsible Gambling Council for its BetRivers and PlaySugarHouse brands in March 2022, becoming the first US online casino and sports betting company to receive the recognition.
Rush Street CEO Richard Schwartz said: “Partnering with Neccton, a well-respected global leader in player protection products, is a testament to Rush Street’s commitment and execution of our corporate social responsibility strategy, which prioritises and embeds responsible gambling into the core of our operations.
“It is imperative we ensure both our valued players and team members have the tools and resources necessary to help ensure a culture of responsible gambling and sustainable play.”