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EveryMatrix and 888casino ink distribution deal

EveryMatrix is gearing up for further US expansion via a distribution agreement with 888casino.

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The deal will see content from the provider’s Spearhead and Armadillo Studios integrated with 888casino, facilitated by CasinoEngine, the provider’s iGaming integration platform.

However, while this deal will see EveryMatrix products delivered to players worldwide, the provider emphasised the “thriving US market” and possible expansion therein.

Erik Nyman, President of EveryMatrix Americas, said: “I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators.

“This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”

Over the past year, EveryMatrix has filed licence applications in multiple US jurisdictions as it looks to capitalise on the country’s burgeoning iGaming market. These include New Jersey, Michigan and West Virginia, where the provider recently secured a licence.

EveryMatrix also inked a similar agreement with BetMGM in late June, likewise, granting the operator access to titles from its two in-house studios.

The provider’s US-facing studio, Armadillo Studios, is also preparing to release its first branded game featuring MMA fighter Amanda Nunes.

“Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US,” said Talya Benyamini, 888casino’s Vice President of B2C Casino.

“Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do.”


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