Published
OnlineMarketingSports BettingIndustry

Olly Murphy named Matchbook Betting Exchange ambassador

Matchbook Betting Exchange has named Olly Murphy its new Brand Ambassador, as the racing horse trainer comes off the back of a successful season, generating over £1.1m ($1.3m) in prize money from 92 winners.

matchbook betting exchange generic gambling insider web image
Listen To Article

As per the terms of the partnership, Murphy will produce a range of both written and video content, including a new video series called ‘The Other Side of the Fence’ for Matchbook bettors.

Murphy said: “I am really excited to be teaming up with Matchbook and to have the opportunity to produce some innovative behind-the-scenes content. A huge amount of work goes into getting a horse to the races, and the opportunity to fully showcase the goings on at Warren Chase Stables is one that I’ve been keen on for some time.

“Matchbook has always been exceptionally supportive of British horseracing, and I’m proud to be associated with this up-and-coming brand.”

Matchbook, licensed by the Alderney Gambling Control Commission and the Gambling Commission, operates a peer-to-peer betting exchange offering users deeper liquidity and low commissions.

Matchbook CMO Eric Hegarty said: “Olly represents the next generation of trainers and has been earmarked for future success by some of the shrewdest pundits in the game.

“We’ve begun working on a video series with Olly in the last few weeks. We aim to give racing punters an all-access view of what it takes to be a racing trainer, encapsulating a season-long journey from Olly and his team's perspective.”

Hegarty was appointed CMO in January 2022, after heading both the Affiliates and Digital Acquisition and Marketing divisions of the company.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...