This will see the operator receive its own version of Comtrade’s iGaming platform, iCore, extending the supplier’s presence in the region.
Itself based in Eastern Europe – specifically Slovenia’s capital, Ljubljana – this deal will support Comtrade Gaming’s efforts to grow in its own backyard, building on previous deals, such as one with Superbet last November.
For Stanleybet, meanwhile, this agreement will help the operator further develop its online offer, complementing the brand’s existing retail business.
Comtrade’s Chief Commercial Officer, Steven Valentine, touched on this, commenting: “We are very excited to be working with Stanleybet Romania.
“They have a great brand with a large retail footprint, and we look forward to helping them grow their online business. Using our platform will give them access to the best tools, such as real-time bonusing, dynamic segmentation, real-time push messaging and many more player engagement tools.”
He added: “With our flexible approach to individual client needs, we are a very reliable choice for operators looking to improve their platform technology.”
Stanleybet’s CEO, Csaba Tanko, was likewise enthusiastic about their partnership, which he believed would allow the operator to focus “more efficiently” on marketing.
“We are delighted to use Comtrade Gaming’s technology, as we believe it is key to help us grow, shape our future and at the same time provide our players with the best customer experience,” Tanko said.
“We are more confident knowing they are taking care of our backend technology specific to our needs. This way, we will be able to focus more efficiently on marketing and increasing our market penetration.”