Sofía Vergara features in SciPlay ad campaign
SciPlay Corporation, a subsidiary of Light & Wonder, is running a summer-long advertising campaign for its Jackpot Party casino game, featuring actress and businesswoman Sofía Vergara.
Launched earlier this summer, the campaign kicked off with a behind-the-scenes video of Vergara playing Jackpot Party to relax after a day of filming. Further adverts featuring Vergara are set to air throughout the new season of America’s Got Talent.
As part of a promotion running alongside the campaign, players who download Jackpot Party will be automatically entered into a raffle, with ten fully paid trips to Hollywood available to win.
SciPlay CRO Noga Halperin said: “Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign.
“With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere.”
The campaign is designed to attract new customers and generate excitement among the existing Jackpot Party player base, with Vergara’s involvement expected to accelerate the campaign’s success.
SciPlay Head of Marketing Innovation Eitan Davidson said: “Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges.
“We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
