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Better Collective inks content deal with Chicago Tribune

Affiliate Better Collective has signed a content partnership with the Chicago Tribune, a deal that will combine the group’s sports betting content with the newspaper’s sports journalism.

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Better Collective will provide betting odds and tips for upcoming games, analysis and direct links to betting platforms for the Tribune’s monthly reader base of 18 million.

Chicago Tribune Executive Editor Mitch Pugh said: “Our readers depend on The Trib for sports news and information and the recent expansion of legalised sports gambling in our readership area makes this partnership with Better Collective a timely way to serve our readers.”

Better Collective subsidiary Action Network will co-brand the deal, with the partnership expected to officially kick off in mid-August, in time for the new NFL season.

Better Collective US VP and CEO Marc Pedersen said: “The Midwest and Chicago have so many great sports fans of different types of sports.

“We are very happy that we can bring engaging content, data and tips to dedicated readers of the Chicago Tribune that want to learn more about sports and sports betting.”

Action Network Chief Content Officer Chad Millman added that the company was “thrilled” with the deal.

Better Collective offers a range of editorial content, bookmaker information, data insights and betting tips, with a portfolio of websites including VegasInsider.com, US Bets and SportsHandle.com.

The group signed a similar agreement with The Philadelphia Inquirer in May, through which sports betting content including stats and data will be made available to the Inquirer’s 10 million monthly readers.

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