Better Collective pens media deal with The Philadelphia Inquirer

By Gambling Insider

Afffiliate Better Collective has secured a media partnership with The Philadelphia Inquirer, in a deal that will see it bring sports betting information to the publication.

Provided by Better Collective’s subsidiary company Action Network, sports betting content including stats and data will be made available to the Inquirer’s 10 million monthly readers.

The partnership will see Better Collective offer readers of The Inquirer access to its sports betting and iGaming technology, with the goal of informing fans about their favourite teams as they place their bets.

“Philadelphia has some of the most passionate and knowledgeable sports fans in the country, and this business partnership with Better Collective through Action Network allows us to offer quality content to readers who are interested in sports betting and iGaming,” said The Inquirer CEO Lisa Hughes.

Better Collective VP and CEO Marc Pedersen said: “We believe that educating bettors by providing them with relevant information, data and statistics will enhance their betting experience.

"The partnership with The Philadelphia Inquirer will allow us to reach a very large number of potential users, and we are excited to partner with the publication to provide engaging content to a growing audience.” 

The partnership is expected to launch in August, with users given the chance to access new content and services directly through The Inquirer website.

Better Collective signed a similar agreement with the New York Post in January 2022, offering its sports betting services to the Post's customer base of 92 million. 

The same month saw the company secure deals with three of the four new betting operators in New York, as the state launched its mobile sports betting market.

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