Published
OnlineCasinoMarketingSports Betting

Caesars to sponsor the Memphis Grizzlies ahead of new season

Caesars Entertainment has announced a new agreement for its Caesars Sportsbook to become an official sponsor of the NBA Memphis Grizzlies basketball team.

caesars entertainment memphis grizzlies basketball gambling insider web image

The multi-year deal will give Caesars access to the Grizzlies' official merchandise and logos, as well as offering game-day promotions, with a Caesars Sportsbook Lounge being unveiled as a permanent fixture in the main plaza of FedExForum – the home of the Memphis Grizzlies.

At the announcement of the new sponsorship deal with the Grizzlies, Chris Holdren, Co-President of Caesars Digital, said: “The Memphis Grizzlies are an exciting young NBA team and it’s great to announce this partnership ahead of what should be a special season for the franchise.

“Tennessee is an important state for us, filled with passionate sports fans.

"We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”

While Memphis Grizzlies President, Jason Wexler, conveyed his excitement, saying: “We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment.

“The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.

"We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favourite sports programming or for hosting a private event.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine