Published
OnlineSports Betting

BetMGM becomes NFL Official Sportsbook Partner in Canada

BetMGM has signed a multi-year partnership extension with the National Football League (NFL) to become one of the league’s Official Sportsbook Partners in Canada.

betmgm national football league sponsor gambling insider web image

BetMGM has signed a multi-year partnership extension with the National Football League (NFL) to become one of the league’s Official Sportsbook Partners in Canada.

BetMGM was among the first operators to go live in the province of Ontario, launching its online sports betting and iGaming platforms in April 2022.

As part of the expanded agreement, BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region. The operator will also offer Canadian customers access to exclusive NFL experiences.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

The partnership extension complements the operator’s agreement with the NFL in the US. The group became an Approved Sportsbook Operator of the NFL in 2021, allowing it to run in-game television spots throughout the season.

Gavin Kemp, Senior Director of Corporate Partnerships, NFL Canada, commented, “We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”

BetMGM, along with MGM Resorts, last month renewed and expanded its multi-year partnership with Major League Baseball (MLB), through which BetMGM will continue to act as MLB’s official sports betting partner.

Through the agreement, the operator will be able to market its brand across a range of MLB league and digital channels.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine