MLB renews and develops partnership with MGM Resorts
Major League Baseball (MLB) has renewed and expanded its multi-year partnership with MGM Resorts and BetMGM, through which BetMGM will continue to act as MLB’s official sports betting partner.
BetMGM will have the chance to market its brand across a range of MLB league and team digital channels, including MLB Network, the MLB website and the entire catalogue of MLB apps.
The MGM Resorts loyalty programme, MGM Rewards, has been named as the official title sponsor of this year’s All-star Celebrity Softball game, as well as the presenting sponsor of the very first All-Star Saturday Extra Innings musical at Dodger Stadium.
MGM Resorts Senior VP of Sports and Sponsorships Lance Evans said: “We are thrilled to extend and expand upon our work with Major League Baseball.
“We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
Additionally, the partnership will include the integration of data in sports betting and promotion across MLB media channels, domestic and international activations at events and entertainment experiences for fans.
BetMGM will continue to act as an MLB-authorised gaming operator, integrating the official MLB statistics feed throughout digital and live domestic games on a non-exclusive basis. MLB will provide BetMGM with enhanced, exclusive statistics, working alongside MGM Resorts to establish responsible gaming measures.
BetMGM Chief Revenue Officer Matt Prevost said: “It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the League allows us to reach new audiences while delivering a baseball-wagering product. We look forward to growing our industries together.”
Finally, the partnership extension will include the presenting sponsorship of MLB’s digital baseball show, Bettor’s Eye, which provides betting insights for fans looking for a deeper analysis of the game.
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