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AS Monaco forms partnership with Casino Secret for Japanese market

AS Monaco has found a new iGaming partner for the Japanese market, inking an agreement with operator Casino Secret.

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After signing Japanese player Takumi Minamino in June, and launching its Twitter account in Japan a few weeks ago, the French football club has further extended its commitment to fans in the country.

Jean-Emmanuel de Witt, AS Monaco’s CEO, said the club has seen “growing interest” in Japan, and through this partnership, intends to further grow its presence there.

“We are delighted to welcome Casino Secret as our regional partner,” de Witt commented. “AS Monaco is an iconic Ligue 1 club with a strong international dimension, and is enjoying growing interest in Japan notably due to the arrival of Takumi.

“We look forward to starting this new partnership with Casino Secret to grow our presence in Japan and to provide Japanese football fans with some unique jointly created content.”

For the next two seasons, Casino Secret will serve as AS Monaco’s “Official Online Gaming Partner” in Japan.

This will see both parties collaborate on a digital campaign featuring a series of “high-impact” content tailored towards a Japanese audience.

Nadir Ounissi, Casino Secret’s Founder and CEO, added: “Since our launch in 2018, the Casino Secret brand has been growing exponentially in Japan and that has led us to win several awards voted by the community of players.

“In the past, we worked with other partners in the football industry, now as one of the leading online gaming companies in Japan, it is logical to take a next step to associate with AS Monaco, a world-renowned club.”

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