The new partnership, for the next two seasons, will debut on Saturday as Torino host Lazio, with PlanetPay365 to be the Match Sponsor.
“We are happy to welcome PlanetPay365 within our family of partners,” said Torino FC Commercial Director Lorenzo Barale.
“This collaboration, which will officially start on the occasion of our season debut at home in Serie A against Lazio, will soon bring many advantages for our fans, who will therefore have the opportunity to access value-added services designed for them.”
Owned by Planet Entertainment - a division of the SKS365 group - PlanetPay365 was established with the aim of “proposing a technological and multifunctional solution capable of increasing the potential of any commercial activity.”
Along with Torino, the company has partnerships with fellow Serie A clubs Lazio, Roma, and Fiorentina.
SKS365 Chief Commercial Officer Troy Cox commented: “The partnership with Torino strengthens our presence in Serie A and makes us particularly proud, because it is a legendary team that not only made the history of Italian football, but that can count on a particularly strong and enthusiastic fan base.
“The agreement will allow us to make the most of the 'interactive' nature of our offer: together with Torino, we will be engaged in joint engagement activities, with the aim of increasing the level of sports entertainment and making the company even more unique and original.”
Torino got its new Serie A campaign off to winning ways last weekend, defeating newly-promoted Monza 2-1. The club host Lazio at Stadio Olimpico Grande Torino in its second league match on Saturday.