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EBet’s BetTarget named Bare Knuckle Fighting Championship ring sponsor

EBet has confirmed its sports wagering brand BetTarget has been named ring sponsor of the Bare Knuckle Fighting Championship (BKFC), to be held on 20 August at Wembley Stadium.

ebet wembley stadium gambling insider web image

BetTarget offers odds and live betting on a range of major sports, with over 3,000 live events per month and thousands of pre-event markets.

EBet CMO Mark Thorne said: "Bare Knuckle fighting is rapidly becoming one of the most popular combat sports in the world. And with 91% of the fan base above the age of 21, this event is a great fit for our sports wagering brand, BetTarget.

"We look forward to exposing our brand to the massive audience this fight card will engage."

The agreement aims to provide extensive brand exposure for BetTarget, with the BKFC set to broadcast to 133 million homes in over 60 countries. The event is predicted to top 300,000 live PPV viewers, with an expected rebroadcast viewership of 25 million.

Earlier this week, EBet undertook a range of drastic measures in an effort to boost profitability, including reducing its total number of employees and contractors by 54%.

The move came as the company sought to achieve a positive EBITDA result for this month, after reporting an adjusted EBITDA loss of $4.7m for Q2 and an adjusted EBITDA loss of $4m for Q3.

The layoffs came alongside plans to redistribute resources in a renewed focus on iGaming.

EBet changed its name from Esports Technologies in May of this year, in a move to “better reflect the company's business and its mission of providing innovative wagering and technology.”

 

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